FOOD & BEVERAGE
I find it very rewarding generating B2C design. Successfully storyboarding and executing content that spans across social, web and outdoor. . .as well as in-store promotions that include digital and print deliverables helps build a consistent experience from brand recognition to point of purchase. Whether it’s bring a basic promotion to life or creating brand-building concepts from scratch, being a part of every step is crucial to ensure success.
Square One is an Arizona-based restaurant group with multiple concepts throughout the Phoenix metro, Tucson, Dallas and San Diego markets. I led creative direction and branding for several of these concepts. I also collaborated with leadership to develop new concept branding and in-store look and feel.
Content verticals include; digital, social, web, in-store point of purchase print marketing and retail design
PUSH PLAY!
Monthly promotional programs include tent pole offerings as well as specials in partnership with beer and liquor brands. Animated content helps attract attention and tell a story to attract consumers.
Cold Beers & Cheeseburgers’ vendor-promoted “BEER OF THE MONTH” program is extremely popular and a big draw for both local and national breweries.
This monthly promotion generated relevant content for print, social and digital verticals and allowed an opportunity to push multiple giveaways with various partnerships. I was allowed a great chance to create brand mash-ups that got the attention of both customers and distributors alike.
It all begins with capturing a feeling.
Storyboards, shot Lists, lighting, talent…bringing it all together to capture content that helps tell a story is the basis for bringing the campaign to life.
Being on-location to ensure proper execution is essential.
Darden Restaurants, Inc. is an American multi-brand restaurant operator headquartered in Orlando. Darden owns and operates 8 national chains with the more popular including; Olive Garden, LongHorn Steakhouse, Yard House, Seasons 52, The Capital Grille & Eddie V’s.
I was contracted to create multiple pieces of content for the Yard House brand for new restaurant openings in Times Square and the American Dream mega mall in the Meadowlands. The full motion content appeared on digital screens in Times Square and throughout the mall.
Yard House digital campaign in Times Square.
Tequila!
VIVA 32 Tequila is has a refined brand image, premium craftsmanship, and a focus on exclusivity. Elevating tradition with modern sophistication, it introduces ultra-premium variants and sleek packaging, positioning itself as more than a drink—it's a lifestyle of elegance and celebration.
I was asked to design a logo, packing and help launch a multi-channel promotional push to help put the VIVA 32 Tequila name and product on consumers’ tongues.
Bringing Luxury to Life
Part of a multi-phased brand launch, I led a photo/video shoot to promote Viva 32 Tequila, capturing its luxury appeal with breathtaking scenery, stunning models, and an exclusive atmosphere. The production featured social media influencers, including Dan Rue, bringing energy and a light-hearted, luxury feel to the campaign. Every detail—from the elegant locations to the vibrant on-set chemistry—was designed to highlight the brand’s sophistication and lifestyle appeal.
Adrenaline Meets Sophistication
Viva 32 Tequila partnered with John Odom Racing as an official sponsor, bringing together the worlds of high-performance racing and ultra-premium tequila. This partnership embodies speed, precision, and a passion for excellence—values that both Viva 32 and John Odom Racing share.
