THE CARIBBEAN
Rick’s Cafe originally opened in 1974. Located literally at the end of the road on the west-end of Negril, Jamaica, Rick’s reputation reaches far and wide, attracting visitors from around the world to witness one of a kind cliff diving and famous sunsets.
I worked with Rick’s Cafe ownership to develop updated brand marketing pieces, new merchandise designs, upgraded on-premise features, new web design, a focused social outreach, public relations and promotional video production.
Rick’s received many accolades and much exposure during this time, increasing revenues significantly through merchandise, restaurant/bar and sponsorship partnerships with brands such as Red Stripe Beer, Pepsi and Appleton Rum.
The Original Beach Bunny, located on 7-Mile Beach in Negril, Jamaica opened in 2019. Dubbed the “Container Beach Bar”, the unique architecture design, resembling a container city, will be an attraction by itself.
As part of the originating team, my role in this venture was to develop the logo, branded marketing, on-premise visuals, merchandise and investor decks. Though this destination is just starting, Beach Bunny is poised to thrive as a Caribbean must-see with it’s centralized, beachfront location, 45ft view tower and authentic Jamaican vibes.