HEALTHCARE
I have executed branding and design campaigns for several brands in heavily regulated industries including; airlines , banking and healthcare. Below are examples of two healthcare brands I have recently partnered with to help build marketing and branding.
Optum is part of the UnitedHealth Group family of businesses and built an entire organization around one giant objective; make the health system work better for everyone. I have generated branded material to support events and campaigns Optum is sponsoring.
Breg, Inc is a company dedicated to advancing orthopedic products for patients, supporting providers, and pioneering new technologies to ensure every step forward is a step toward a better quality of life.
Breg recently went through a rebranding process and I was a part of the team that helped establish the new look and feel for various channels including; print, web, digital and animations.
Corinthian Reference Lab is a nerve fiber testing business servicing medical clinics and doctors from around the world. I was recently hired to rework the brand which included designing a new logo and color scheme, applying the new look and color scheme to marketing promotions, testing kits and designing UI/UX for various electronic forms and communications with patients.
This is an example of a variable data form that will pull information from a database and populate multiple fields with imagery, exam results and notes from the doctor. I was tasked with designing the UI and develop an attractive form doctors can relay to their patients.
