EXPERIENCE DESIGN
Whether communicating to massive audiences on one big screen in Times Square or on thousands of mobile screens in many places, executing consumer-facing digital content that engages users and causes an action requires a powerful skill set. The examples below demonstrate rich experience in cross-channel creation of user-centric digital experiences within digital OOH, online and mobile platforms. There are a variety of engagement examples such as in-app purchase activity, gamification, community interaction and more.
Having an idea is only step one to successfully reaching a goal. Being able to visually storyboard and build explainer/sales decks is crucial to getting buy-in from internal and external stakeholders, presenting to test groups and ultimately executing a finished product to the end user.
Below are examples of digital decks used to explain an idea and also attract investors and brands by visually telling the who, what, where, when & why of the product.
Designing engaging multi-channel experiences requires more than simply placing the same messaging on a variety of platforms. Adding mobile, social or gamification elements to make experiences memorable will expand the campaign reach beyond the actual activation.
